Press Release 10/21/2005

For Immediate Release

Contact: Carolyn Kamii PR
Oct. 21, 2005
Tel. 310.441.8404
carolyn@carolynkamii.com

Anandia Pearls Lights Up Spring with Sensuousness

NEW O.C. SHOWROOM OFFERS INNOVATIVE PEARL JEWELRY FOR WOMEN & BRIDES

(Los Angeles) – While pearls have traditionally been considered timeless symbols of classic elegance, Anandia updates this perspective by offering novel and eye-catching daytime accessories which can also become colorful complements to luxurious evening gowns and cocktail dresses at night.

"What can be more refreshing for spring than a colorful or exotically-shaped necklace, pendant or brooch accented with diamonds or other precious gems?," asks Erica Sueng Lim, Product Designer and Co-Founder of Anandia. "We carry a wide range of subtle as well as brightly-hued pearls--lavenders, golds, baby blues, pinks, oranges--which are natural and not dyed, in perfect and odd shapes." The boutique is located in chic Newport Beach, California on PCH, part of the now-famous Orange County.

Anandia offers customization as well as a large selection of premium quality pearls from 4 categories: South Seas, Tahitian, Akoya (a.k.a. Japanese cultured pearls), and Freshwater. Anandia prices their pearls according to size, surface quality, luster, color and shape. Shapes include: drop/pear; round; baroque, which are irregular and include the sub-category of keshi. Other price considerations include: the setting, clasp, and other enhancements such as diamonds and colored gemstones. Retail prices range from a few hundred dollars for simple pearl jewelry to six figures for magnificent South Sea Pearl necklaces. Anandia is located at 377 E. Coast Highway in Newport Beach. For more information about Anandia and its products, please call the showroom at 949.200.7526 or visit online at www.anandia.com.

ANANDIA PEARLS: PRODUCT DESCRIPTIONS

• 1. Pearl and Diamond Necklace: 6" choker with three strands of Akoya pearls (7-7.5mm) is highlighted by a single lustrous White South Sea pearl mounted in an 18K white gold setting surrounded by 1.63 carats of diamonds. PRICE: $7,560.00
• 2. Pearl Pendant: features a white with rosé overtone Japanese Akoya pearl (8mm) set in 18K white gold floral design covered with pavé set diamonds (.25ct). Chain not included. PRICE: $468.00
• 3. Pearl Brooch: this 18K yellow gold brooch (2.5") is set with diamonds (1.07ct), yellow sapphires (3.03ct) and Multicolor Tahitian and Freshwater pearls (9mm). PRICE: $3,192.00
• 4. White Pearl Necklace with Diamond Rondelles: this 16" necklace with 19 White South Sea Baroque Pearls (13-16 mm) is offset with 18K yellow gold and diamond rondelles (.52ct). PRICE: $9,540.00
• 5. Earrings: these earrings in 18K white gold feature White South Sea pearls (10.1mm) and Golden South Sea pearls (11.7mm), along with 1.56 carats of white and chocolate diamonds. PRICE: $3223.00
• 6. Pearl Brooch with Diamonds: features a single Black Tahitian Pearl (14.5 mm), 18K white gold and 3.8 carats of diamonds. PRICE: $4,950.00
• 7. White Gold Brooch with Exotic Tahitian Pearls: features 5 Tahitian pearls (9-10mm) set in 18K white gold covered with diamonds (1.07ct), plus pink sapphires (2.3ct). PRICE: $3,392.00
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